The Sweat Equity
Engineer systems-based recovery with Dr. Susan Baxter, PhD

Are you a Studio owner or PT?
Build a life as well as a business.

Trusted by clinics, coaches & clients for rehab, resilience & results.

CHOOSE YOUR PATH Book a Strategy Session

You Might Be Here If…

You're running a studio or PT business with clunky systems that waste your time and energy.

You're doing too much manual work — booking, billing, programming — and it's burning you out.

You want to scale without losing the personal touch that made your clients love you.

Your clients have complex needs (chronic illness, post-rehab, perimenopause) and you need a better framework.

For Pros — The Systems Are Broken. Let's Fix Them.

You didn't get into fitness to spend your evenings doing admin or guessing your way through complex client cases. Whether you run a studio, coach one-on-one, or consult for fitness brands — I help you build systems that work so you can focus on what actually matters.

1:1 Coach Mentoring

Structured mentoring for fitness professionals who want to level up their coaching, build confidence with special populations, and create a practice that lasts.

Studio & Gym Consulting

Operational audits, systems design, and team training for studios and gyms ready to move from chaos to clarity — without losing your soul in the process.

Corporate Wellness

Evidence-based wellness programs for forward-thinking companies. Reduce burnout, improve focus, and build a culture of health that actually sticks.

Speaking / Panels / Keynotes

From recovery science to fitness industry trends — Dr. Susan Baxter delivers keynotes, panel discussions, and workshops that educate, challenge, and inspire.

What Makes This Different

No fluff. No glitter. Just real strength.

PhD-Level Science

Every recommendation is rooted in exercise physiology research — not trends. You get the 'why' behind every system.

16+ Years Experience

From clinic to corporate, one-on-one coaching to studio operations — this isn't theory. It's what I've been living and breathing.

Systems, Not Band-Aids

We don't patch problems. We build repeatable frameworks that scale with you and keep delivering results long after we've worked together.

For the Long Game

I work with pros who are building careers, not campaigns. If you're in it for the long haul, we'll get on just fine.

What Pros Are Saying

Carly

Carly — Studio Owner

Working with Susan completely changed how I run my studio. The systems she helped me put in place saved me 15 hours a week and my clients are getting better results than ever. I wish I'd done this years ago.

Rachel

Rachel — PT & Coach

I was stuck in a cycle of trading time for money and burning out every six months. Susan's mentoring helped me restructure my coaching practice, raise my rates, and actually enjoy my work again. Game changer.

Mark

Mark — Fitness Brand Consultant

Susan's understanding of the intersection between clinical science and practical business systems is unique. She helped us design a training framework that our entire national network now uses. Exceptional.

Latest Insights

Ready to Work Together?

Whether you need mentoring, consulting, or a keynote — let's talk about what systems-based recovery looks like for you.

Book a Free Discovery Call Meet Dr. Susan