Studios & Clinics
B2B Consulting for Fitness Professionals
Your Business Deserves Systems That Scale
Whether you run a boutique studio, a multi-location gym, a clinic, or a corporate wellness program — Dr. Susan Baxter brings 16+ years of evidence-based expertise to help you build stronger systems, smarter programs, and a more resilient business.
"Good systems don't rely on vibe. They scale because they work."
1:1 Coach Mentoring
Sharpen your coaching brain. Understand how to work with clients who have chronic conditions, neurodivergence, fatigue, and rehab needs. Build longevity into your coaching career — not just your clients' results.
- Evidence-based programming for complex clients
- Trauma-informed coaching approaches
- Burnout prevention and career longevity
- Business strategy for independent coaches
"Susan combines a keen intellect with the most wonderful people skills and inspiring levels of energy and enthusiasm."Book a Discovery Call
— Thom Moore, Client
Coach Mentoring
For individual coaches and practitioners
Studio Consulting
For gyms, studios, and clinics
Studio & Gym Consulting
Your studio's success depends on the systems behind the scenes. From onboarding to class design to staff development — we build operational frameworks that actually work.
- Client onboarding & assessment protocols
- Staff training & professional development
- Class design & program architecture
- Operational workflow optimisation
"Susan is professional and friendly...... and a fabulous PT. Highly recommend."Let's Talk
— Lisa Streeter, Client
Corporate Wellness
Sustainable movement strategies designed for real workplaces. No cookie-cutter programs — only culture-led interventions that actually engage employees and deliver measurable outcomes.
- On-site & remote program delivery
- Evidence-based wellness architecture
- Culture-led movement interventions
- Keynotes & lunch-and-learn sessions
Corporate Wellness
For organisations of all sizes
Speaking & Keynotes
For conferences, events, and panels
Speaking, Panels & Keynotes
Academic credibility with real industry experience. Dr. Susan Baxter brings energy, depth, and actionable insights to any stage — from industry conferences to corporate events.
- Keynote presentations tailored to your audience
- Panel discussions & expert commentary
- Workshop facilitation & breakout sessions
- Virtual and in-person availability
Proven Programs & Systems
Frameworks refined over 16+ years of coaching, consulting, and research — packaged for instant application.
Mastermind Membership
An exclusive community of fitness professionals committed to growth, accountability, and evidence-based practice. Monthly calls, resources, and peer support.
Lead Generation
51+ proven methods to attract and convert the right clients. Tested in real studios, refined over a decade. Stop chasing — start attracting.
Client Retention
Systems designed to keep clients coming back. Reduce churn, build loyalty, and create the kind of results that write their own testimonials.
Client Acquisition
Strategic frameworks for filling your books with clients who are ready, willing, and aligned. Move beyond referral-only growth.
Star Quality
Semi-private and small-group training models that deliver premium experiences at scale. High-touch, high-value, high-retention.
Business Structures
Understand the business architecture that supports your growth. From sole trader to scalable entity — build on solid foundations.
AHA Method Certification
Build lasting client relationships and transform your coaching practice with the AHA Method Level 1 certification.
Learn MoreAqua Training
Low-impact, high-resistance water-based programs for rehabilitation, recovery, and fitness — ideal for joint pain and chronic conditions.
Learn MoreWhat People Say
Lisa Streeter
I started training with Susan in July 2021. My initial focus was to work on niggles that were related to my hypo-mobility particularly my “winging” shoulders and the issues that they created. My goals were to move more freely, build strength and become leaner. Susan provided expert advice, support and coaching together with some “humour”, all of which has been wonderful in helping me achieve my goals. In addition to the workouts, Susan has guided and supported me in changing my diet which has been an easy transition and results have been amazing. I am leaner, stronger and feel great.. thanks to Susan. Susan is professional and friendly...... and a fabulous PT. Highly recommend.
Thom Moore
Susan is Melbourne's best holistic personal trainer and coach. Susan's doctorate qualifications in physiology, nutrition and psychology translate seamlessly into a science-based, individualised program. Susan combines a keen intellect with the most wonderful people skills and inspiring levels of energy and enthusiasm. She is passionate about her vocation and cares deeply about her clients and their progress. I am a busy professional, but in 10 months Susan has transformed my physique, replaced bad habits with good, heightened my self-awareness and significantly improved my wellbeing. All done in a combination of private development sessions and with great team members in a fully equipped studio, involving lots of fun and support.
Richard Pearson
I cannot recommend Suze more highly. She is highly qualified but she also cares deeply about her individual clients and their progress. I started working with her when I had a bad back, which is now better. I am much fitter and stronger and have lost over 10kg. I now feel so much better about myself and my future. Highly recommended.
Let's Build Something That Scales
Book a no-obligation strategy session. We'll map out the systems, programs, and pathways that fit your business.
Book a Free Discovery Call