Studios & Clinics
B2B Consulting for Fitness Professionals
Your Business Deserves Systems That Scale
Whether you run a boutique studio, a multi-location gym, a clinic, or a corporate wellness program — Dr. Susan Baxter brings 16+ years of evidence-based expertise to help you build stronger systems, smarter programs, and a more resilient business.
"Good systems don't rely on vibe. They scale because they work."
1:1 Coach Mentoring
Sharpen your coaching brain. Understand how to work with clients who have chronic conditions, neurodivergence, fatigue, and rehab needs. Build longevity into your coaching career — not just your clients' results.
- Evidence-based programming for complex clients
- Trauma-informed coaching approaches
- Burnout prevention and career longevity
- Business strategy for independent coaches
"Not just how to program. How to lead without burning out."Book a Discovery Call
— Carly, Studio Owner, VIC
Coach Mentoring
For individual coaches and practitioners
Studio Consulting
For gyms, studios, and clinics
Studio & Gym Consulting
Your studio's success depends on the systems behind the scenes. From onboarding to class design to staff development — we build operational frameworks that actually work.
- Client onboarding & assessment protocols
- Staff training & professional development
- Class design & program architecture
- Operational workflow optimisation
"Good systems don't rely on vibe. They scale because they work."Let's Talk
— Rachel, Gym Manager, NSW
Corporate Wellness
Sustainable movement strategies designed for real workplaces. No cookie-cutter programs — only culture-led interventions that actually engage employees and deliver measurable outcomes.
- On-site & remote program delivery
- Evidence-based wellness architecture
- Culture-led movement interventions
- Keynotes & lunch-and-learn sessions
Corporate Wellness
For organisations of all sizes
Speaking & Keynotes
For conferences, events, and panels
Speaking, Panels & Keynotes
Academic credibility with real industry experience. Dr. Susan Baxter brings energy, depth, and actionable insights to any stage — from industry conferences to corporate events.
- Keynote presentations tailored to your audience
- Panel discussions & expert commentary
- Workshop facilitation & breakout sessions
- Virtual and in-person availability
Proven Programs & Systems
Frameworks refined over 16+ years of coaching, consulting, and research — packaged for instant application.
Mastermind Membership
An exclusive community of fitness professionals committed to growth, accountability, and evidence-based practice. Monthly calls, resources, and peer support.
Lead Generation
51+ proven methods to attract and convert the right clients. Tested in real studios, refined over a decade. Stop chasing — start attracting.
Client Retention
Systems designed to keep clients coming back. Reduce churn, build loyalty, and create the kind of results that write their own testimonials.
Client Acquisition
Strategic frameworks for filling your books with clients who are ready, willing, and aligned. Move beyond referral-only growth.
Star Quality
Semi-private and small-group training models that deliver premium experiences at scale. High-touch, high-value, high-retention.
Business Structures
Understand the business architecture that supports your growth. From sole trader to scalable entity — build on solid foundations.
What People Say
Lisa Streeter
Susan combines a keen intellect with the most wonderful people skills and inspiring levels of energy and enthusiasm. She can transform anyone.
Thom Moore
Susan is Melbourne's best holistic personal trainer and coach. Susan's doctorate qualifications in physiology, nutrition and psychology translate seamlessly into a science-based, individualised approach.
Richard Pearson
I am a busy professional, but in 10 months Susan has transformed my physique, replaced bad habits with good, heightened my energy levels and permanently changed my nutritional habits.
Let's Build Something That Scales
Book a no-obligation strategy session. We'll map out the systems, programs, and pathways that fit your business.
Book a Strategy Session