Dr. Susan Baxter, PhD
Speaker · Educator · Consultant
Building Strong Systems for Real People
With a PhD in exercise for chronic illness and over 16 years in the fitness industry, Dr. Susan Baxter is a speaker, educator, and consultant who has dedicated her career to bridging the gap between academic research and real-world practice.
Susan works with studios, coaches, fitness brands, and organisations to build systems that are evidence-based, practical, and built to last. Her specialty lies in helping fitness professionals understand chronic conditions, neurodivergence, fatigue, rehab — and how to coach clients through all of it without burning out.
"I don't just teach people how to program. I teach them how to lead."
"Not just how to program. How to lead without burning out."
Credentials & Approach
PhD in Exercise for Chronic Illness
Research-backed methodology for working with clients who have chronic conditions, pain, fatigue, and complex health histories.
16+ Years Industry Experience
From one-on-one coaching to studio systems, corporate wellness, and keynote speaking — Susan has done the work at every level.
B2B Consulting Focus
Specialising in helping fitness professionals build sustainable businesses through better systems, smarter programming, and deeper client relationships.
Services for Fitness Professionals
1:1 Coach Mentoring
Sharpen your coaching brain. Understand chronic conditions, neurodivergence, fatigue, and rehab. Build longevity into your practice and your career.
"Not just how to program. How to lead without burning out."Book a Discovery Call
— Carly, Studio Owner, VIC
Coach Mentoring
Studio & Gym Consulting
Onboarding systems, staff development, class design, and operational workflows that turn your studio into a scalable, sustainable business.
"Good systems don't rely on vibe. They scale because they work."Let's Talk
— Rachel, Gym Manager, NSW
Studio Consulting
Corporate Wellness
Sustainable movement strategies for organisations. On-site and remote solutions designed around real workplace cultures and needs — not cookie-cutter programs.
- Culture-led movement interventions
- On-site & remote delivery options
- Evidence-based wellness architecture
Corporate Wellness
Speaking, Panels & Keynotes
Academic credibility meets real industry experience. Susan brings depth, energy, and actionable insight to conferences, panels, workshops, and corporate events.
- Keynote presentations
- Panel discussions
- Workshop facilitation
Speaking & Keynotes
Systems & Programs
Proven frameworks designed for fitness professionals who want to level up their business and their impact.
Mastermind Membership
An exclusive community of fitness professionals committed to growth, accountability, and evidence-based practice.
Lead Generation
51+ proven methods to attract and convert the right clients — tested in real studios, refined over a decade.
Client Retention
Systems that keep clients coming back. Reduce churn, build loyalty, and create lasting results.
Client Acquisition
Strategic frameworks for filling your books with clients who are ready, willing, and aligned with your approach.
Star Quality
Semi-private and small group training models that deliver premium experiences at scale.
Business Structures
From sole trader to scalable entity — understand the business architecture that supports your growth.
Trusted by Fitness Professionals
Thom Moore
Susan is Melbourne's best holistic personal trainer and coach. Susan's doctorate qualifications in physiology, nutrition and psychology translate seamlessly into a science-based, individualised approach.
Lisa Streeter
Susan combines a keen intellect with the most wonderful people skills and inspiring levels of energy and enthusiasm. She can transform anyone.
Richard Pearson
I am a busy professional, but in 10 months Susan has transformed my physique, replaced bad habits with good, heightened my energy levels and permanently changed my nutritional habits. A perfect 5 stars!
Ready to Build Better Systems?
Whether you're a studio owner, a coach, or a corporate leader — let's talk about what's possible.
Book a Strategy Session