Business

Evidence-based articles on business — from Dr. Susan Baxter, PhD.

12 organic ways to get new clients for your fitness business or boutique gym

7 Ways to Fit Exercise into Your Crazy Busy Schedule!

Are you adding random people on FACEBOOK and calling it LEAD GENERATION?

Bringing Excellence Back to Group Fitness—Because Every Experience Matters

Choosing PT software/tech: Spotlight on Booking systems, CRMs, and Programming software for six figure+

Client Acquisition: Are there holes in your bucket?

Cueing for Coaches: Why I Don’t Tell Clients to “Turn On” Their Core (or Any Other Muscle)

Customer Service: Did You Just Accidentally Repel a New Client?

Customer service, Part 2 the pre-onboarding process

Do you know what a Personal Trainer does? And what do you need?

Every personal trainers / boutique studio tech bundle

Hiring the Right People (and What Happens When You Don’t)

How often should I go to the gym?

How to get your client stronger faster (ultimate hackers guide)

How to grow your business in 2025 (Without Selling Your Soul or Sounding Like a Robot)Let’s cut the fluff.

I'm injured? Now what? How to exercise and heal when injured.

Is HIIT the Best Way to Lose Fat? Why I Rarely Recommend It

Is the other gym your competition?

One unusual sign you're doing well: And no—it’s not more likes or leads.

Osteopenia & Osteoporosis: What You Need to Know

Press Release:Sweat Equity Coaching Launches Signature Course for Understanding Clients with Chronic

Scared to work out in the gym? Read this first.

Side Hustles for Personal Trainers

Social Media: is it inspiring or...?

Sustainability and eco-friendly choices

The millennial and gen Z phone sales script

The one thing you might NOT be doing that is leaving money on the table That Separates the 1% of Coaches From the Rest

What If the Problem Isn’t the Client? A Real Talk on Inclusion in Fitness

What Your Studio Might Be Missing — And Why It Matters More Than Ever

When fitspo becomes less “fit inspiration” and more “fit interrogation”!

Why More Trainers Should Be Working with Seniors (And Why Most Don’t

Why Outsourcing Your Lead Calls Might Be the Worst Decision You Make This Year

Why RETENTION is synonymous with SKILLSET

Your clients aren't lazy athletes, so don't train them like one

You’re Not a Charity. You’re a Coach. And You Deserve to Be Paid Like One. (What is Sweat Equity Coaching?)