The millennial and gen Z phone sales script
Let’s Reframe the Sales Call
Try Something Like This
What Not To Do
Listen > Sell
Validation Changes Everything
Ok, I don’t know about you, but I HATE making phone calls.
Dentist appointments? Hairdressers? Even calling clients — ugh. I know I have to do it. I’m (apparently) an adult. But when an unknown number rings me out of the blue?
😱 PANIC.
That said, I’ve come a long way. I no longer need to script out my call to the hairdresser (progress), and I don’t rehearse client calls like a Shakespeare monologue anymore.
Still, I figured if I needed help once, maybe someone out there still does now.
You're not cold-calling to trick someone. They found you. They’re curious. They probably need help.
So:
Take a breath.
Remember they’re a human being.
Match their energy. If they talk slow, slow down. If they’re lively, meet that too.
This is where some sales trainer will tell you to ask:
😒 Please don’t.
That’s like going on a first date and immediately asking someone what their retirement plan is and how many kids they want. Too much, too soon.
Also, ditch phrases like:
“What are you struggling with most?” ← feels invasive
“We’ve helped hundreds of people just like you…” ← sounds robotic
“We’re the best at what we do!” ← ok, but if you were, you wouldn’t need to say it
Your goal is connection, not domination. Let them talk.
Instead, ask:
Then actually listen. Don’t use it as a setup for tearing down other trainers or pushing your method like gospel.
Never bad-mouth another fitness professional. Even if you think their approach is off, find a neutral or supportive angle:
Bring your experience in as context, not as a mic-drop.